Magnify your mission without the bloat

Three nonprofits are seeing results right now. One is the largest of its kind in the country. One launched a rebrand and grew memberships 20% in a month. One went from a stalled logo to launch without a dollar of ads.

Book the free call The three moves
Largest of its kindUnique Places to Save, mitigation easementsEndowment up 50%Unique Places to Save stewardship fund, about three yearsMembers up 20%Friends of Asheville Muni, paying members, first four weeks$0 in adsNew Chapter Ventures, launched 2026

Three moves, in order

  1. The pipeline your board can see.

    The right list, the right person at each company, personal outreach at scale, and a CRM fit for your organization.

    Business development

  2. The story that makes the ask land.

    Rebuild it around what the support actually does, then put it in front of the people who can fund it.

    Branding

  3. Found by the people who fund you.

    Donors and partners research you the way patients research a doctor. In Google and in the AI engines.

    SEO and AI search

What it looked like

Unique Places to Save

Website and collateral go here
Unique Places
to Save

Now the largest nonprofit of its kind in the US.

Where it started
An established conservation nonprofit with deep expertise and no growth engine. The brand was outdated, the website was a static Squarespace page, and there was almost no marketing and no outbound work to build partnerships or visibility.
What I built
The rebrand and a HubSpot website with CRM pipelines and automation. A content engine of three to four expert posts a month. Social from a near-zero base. And the biggest driver: a one-person, AI-powered partner pipeline that runs organized outreach to mitigation banks, deepening the partnerships it had and winning new ones.
What happened
Stewardship fund up 50%. Projects up 82%. Acres conserved up 63%. Restored river miles up 155%. Six top-three keywords became 164 top-ten keywords in two years, and the organization is now positioned as the largest US nonprofit holding mitigation conservation easements.
PositioningOutbound engineContent
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Friends of Asheville Muni

Old site beside the new one goes here
Friends of
Asheville Muni

One launch day. Memberships up 20% in four weeks.

Where it started
The all-volunteer nonprofit behind Asheville's 1927 Donald Ross municipal course, a few weeks before the PGA Tour came to town. The website had been pieced together by different volunteers over several years, social went out with no theme or story, and plenty of people didn't know the group existed or that it isn't funded by the City.
What I built
The messaging foundation, including the one line that explains who owns the course, who runs it, and what the Friends do. Brand direction through to a final mark. A new website on the existing domain, every page pointing at one $50 membership. The press release, the launch email, and the social posts, all built the day before and launched together on September 1, 2026. Now a monthly retainer running social and the site.
What happened
Paying memberships up 20% and unique visitors up 97% in the first month. Instagram and Facebook each up 10%. WNC Golf Insider picked up the story. The real test is January 2027, when every membership comes up for renewal.
MessagingBrand directionLaunch
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New Chapter Ventures

The finished mark and the site go here
New Chapter Ventures

Launched with $0 in ads, and the leads came before the plan did.

Where it started
August 2025: no finished logo, no website, no revenue, and two founders raising money on a story nobody could look up. A logo project with an outside designer had been drifting for months.
What I built
The identity, the website, social from zero, six videos on YouTube, a cohort hub that shows each church's work in progress, and a search and AI search plan built around "adaptive reuse for churches", sized to what a small team can handle. I also worked alongside the founders on the pitch decks.
What happened
Launched in 2026 with $0 spent on ads. An out-of-state church group found the organization through a Google search, compared it with the national groups doing this work, and chose it before any outreach had started. Initial results are so good that the full plan has been slowed down for the team to catch up.
IdentityWebsiteVideoSearch plan
View the case study

What's usually in the way

We need partners and nobody to go find them.

Build the engine I run at Unique Places to Save. One person and AI do the work a development team used to: the right list of organizations, the right person at each one, personal outreach that doesn't read like a mail merge, and a CRM that shows the board where every conversation stands. It runs every week whether or not your staff has a free hour, and it doesn't take a hire to keep it running.

The story's good and nobody knows it.

A good story with no distribution is a diary. We fix the distribution: rebuild the story around what the support actually does, then put it where the people who fund you already look, in their inbox, on the platforms your partners use, in the local press, and in the search and AI answers they read before they call. Then we launch it all on the same day, so the story shows up everywhere at once instead of leaking out over a year.

The board wants growth and we're at capacity.

A plan with a number on it and a pipeline behind it, run so your team doesn't have to. We pick the one or two numbers the board cares about, build the systems that move them, and I run those systems myself with AI doing the heavy lifting. Your staff keeps doing the mission work. What they get back is a one-page monthly report they can hand to the board without rewriting it.

The first 90 days

It starts with discovery: who funds work like yours, who partners with it, and which channels those people use to find and vet an organization before they ever reply to an email. From that comes a pipeline that's running by day 90: the right list of partners and prospects, the right person at each one, outreach that's personal and consistent, and a CRM that shows where every conversation stands. Alongside it, a story you're proud to send and a website that holds up when someone looks you up after a conversation. The number we watch is simple: qualified conversations with the people who can fund or partner with you, arriving through channels we chose on purpose instead of whoever happened to call.

Probably not a fit if

You need a grant writer. That's not me. I build the pipeline that gets you in the room.

The solutions this draws on: Business development, Branding, SEO and AI search, Marketing.

Start with the free call.

Sixty minutes. I'll tell you what I'd do and what I think it's worth. Within 48 hours you get a written playbook you can run with or without me.

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