Send strong signals. Nix the noise.

Growth marketing for owner-operators in Asheville and anywhere else. I start from the number you need, work back to the fewest channels that get there, and put a number on each one. If a channel doesn't pay, we stop it. Too much marketing is noise. I focus on cutting through the noise for your business.

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60M impressionsWomen's Golf Day, 2019 campaignAudience up 6,000%Unique Places to Save, 3 years2% to 6.4% conversionCanvasPrints.com, under a yearMembers up 20%Friends of Asheville Muni, paying members, first four weeks

What the marketing did

Women's Golf Day

2019 campaign creative and the Nike and Callaway posts go here

The hashtag went viral. Nike and Callaway picked it up.

The number to hit
Locations and participants for a global event, every year, on one day in June.
What I built
The email, social, and PR engine, and the 2019 #WomensGolfDay push: planned, built, and run by me across every channel.
What happened
About 60 million online impressions for the 2019 event. Major brands adopted the hashtag on event day to offer customer discounts. The event grew from an idea to over 1,000 locations across 100 countries, on six continents.
CampaignSocialPREmail
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Unique Places to Save

Screenshot of the HubSpot growth engine and the monthly report goes here

Social audience up 6,000%. Organic search from nothing to page one.

The number to hit
Corporate partners and funding for a nonprofit conservation organization with no development team.
What I built
A HubSpot growth engine: the website and content that gets quoted, a newsletter, LinkedIn built for the people who write checks, and an AI-powered outbound engine that finds the right person at each company and reaches them personally at a scale one person can't do by hand.
What happened
Six top-three keywords became 164 top-ten keywords in two years. Stewardship fund up 50%. Projects completed up 82%. The organization is now the largest US nonprofit holding mitigation conservation easements.
Outbound engineContentLinkedInEmailHubSpot
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CanvasPrints.com

The preview tool, before and after, goes here

Site-wide conversion from 2% to 6.4% in under a year.

The number to hit
Orders. A young canvas print shop had traffic, especially at the holidays, and one product to sell it.
What I built
The ordering flow (upload, preview on the actual canvas, pricing, checkout, page speed) and seven new product lines, run as one plan so each made the other pay off faster.
What happened
3.2 times as many visitors turned into orders, in Google Analytics. The new product lines brought in 40% of total company revenue in their first holiday season.
ConversionProduct linesE-commerce
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Friends of Asheville Muni

The launch email and the September social grid go here

One launch day. Unique visitors up 97%.

The number to hit
Paying members for a volunteer-run nonprofit, ahead of the PGA Tour coming to town.
What I built
One coordinated launch: the site flipped live quietly a week early, then press release, email, social, and newsletter out together on September 1. Then a full social media strategy and creatives for the coming months.
What happened
Unique visitors up 97% and paying memberships up 20% in the first month. Instagram and Facebook each up 10%. A WNC Golf Insider feature on the Muni.
LaunchPREmailSocial
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I don't run channels. I run the number.

Most marketing gets bought by channel. Someone sells you social, someone sells you ads, someone sells you a newsletter. I show you the number that matters.

Find the one channel that pays.

Every business has one channel that pays better than the rest, and most are spending on four. The first month is finding it: the offer, the audience, the message, and the cheapest way to reach them. Then we feed it before we touch anything else.

Outbound that a person would answer.

The engine I run at Unique Places to Save: AI builds the list and does the research, I write the sequences, and the outreach goes out personal and specific at a scale nobody could do by hand. It's the fastest channel there is for a business that sells to other businesses or to a known kind of buyer.

More on the outbound engine

Content that gets quoted.

Pages and posts that answer the questions buyers actually ask, written so Google ranks them and the AI engines quote them. It's slower than outbound and it compounds, which is why it's often the second thing I build, not the first.

How that connects to search

Ads only when the math works.

Search ads, and in some categories AI-assistant ads. I want a qualified lead to cost less than what a customer is worth, and the payback within an acceptable time frame. Impressions are great, but I prefer to count conversations and customers.

Then the boring part that makes it work. Follow-up in minutes, not days. A CRM that's actually used. A monthly page with leads, calls, customers, revenue, and cost by channel, and a decision on each: cut, hold, or double. These decisions are all made before any marketing spend happens, because none of it matters if there aren't processes and bandwidth in place.

What I run, and what it costs.

Growth Blueprint $2,500

Two weeks. Credited toward any retainer.

The teardown: positioning, funnel, pipeline, and where the money's leaking, with a ranked fix list, each tied to recoverable revenue, and a 30-day and 90-day plan. You can run it yourself.

Growth Retainer $1,800 to $6,000/mo

Three-month minimum. Ad spend and software separate.

Essentials at $1,800: one or two channels, optimized monthly, regular reporting. Growth at $3,500: multi-channel, active testing, strategy sessions as needed. Scale at $6,000 and up: the full program, with contractor support where it's cheaper than my hours.

Lead Engine $3,000 setup, $2,000/mo

Live in 30 days.

The outbound machine: sending domain and inboxes, warm-up, the buyer definition, an AI-built and verified target list, the sequences, and the tooling, then managed monthly. Or a $3,500 handoff if your team will run it.

Fractional growth partner from $5,000/mo

One to two days a week.

When you want the number owned, not just the channels. Marketing, pipeline, partnerships, and the operating cadence, run with you.

Business development

How it works

  1. Blueprint.

    Numbers first: what a customer is worth, where they come from now, what's leaking. Then the fewest channels that get to the number.

  2. Build.

    The first channel live: the offer, the message, the follow-up, the tracking. Nothing launches without a way to know if it worked.

  3. Run and measure.

    One page. Leads, calls, customers, revenue, cost, by channel. A decision on each.

  4. Cut or double.

    What pays gets more. What doesn't gets stopped, in writing, with the reason. That's the whole discipline, and it's the part agencies can't do because it cuts their own invoice.

Who this is for

Established, owner-operated businesses with a product that works and a growth problem. Practices, local service companies, B2B firms, nonprofits that need partners and funders. Anyone who has paid for marketing before and couldn't say what it got them.

Probably not a fit if you want followers, you want a channel run without a number on it, or the product isn't ready.

Marketing Asheville

Two years after Helene, the top barrier owners here name is reduced customer traffic. The agencies in town are good at channels. What most owners need is someone to own the number and cut what doesn't move it. I work with businesses in Asheville, Hendersonville, Waynesville, Black Mountain, Weaverville, Brevard, and Boone, and remotely anywhere.

Questions people ask before they call

How long before it works?

Outbound gets replies in the first two weeks and meetings in the first month. Paid search pays back inside 90 days or we stop it. Content and search take three to six months. That's why the blueprint picks the fastest channel first and funds the slower ones with it.

Do you do social media?

When it's a channel that pays. For most owner-operators, social is a credibility layer, not a lead source, so it gets a light, consistent presence and the budget goes where the customers come from. At Unique Places to Save the audience grew 6,000% because the content was built for the people who write checks, and it's still not where the money came from.

Do I need ads?

Only if the math works. If one new customer is worth $2,000 and I can buy a qualified lead for $80, yes. If you sell $40 products, probably not. The blueprint runs the numbers before a dollar goes in.

What do you report?

Simple. Anything and everything you need to see. This can be leads, booked calls, customers, revenue, and cost for each by channel. Plus what I'm cutting and what I'm doubling. If you want the platform dashboards too, they're yours, but the page is what we talk about.

Can you work with my existing agency or team?

Yes. I've run an agency and I've been the client. I'll take the number and let them keep the channel, or I'll take the channel that's leaking. What I won't do is add a fourth layer of reporting nobody reads.

Do you use AI?

Everywhere the work is volume: research, lists, drafts, variations, reporting. It's why one senior person can run what used to take a team. Don't worry, I look over everything I send before it ever gets to you. The strategy, the offer, and the calls with you are me.

Start with the free call.

Sixty minutes. I'll ask a lot of questions, tell you what I'd do, and tell you what I think it's worth. Within 48 hours you get a written playbook you can run with or without me. No pitch, no obligation.

Book the free call Or send me a note first