A head of marketing, one or two days a week.

A fractional CMO is a senior marketing leader who owns your growth number without the full-time salary. Mine comes with twenty years of building businesses from a blank page, AI doing the volume, and a one-page report every month. Asheville, Western North Carolina, and anywhere.

Book the free call See what the seat produced
Stewardship fund up 50%Unique Places to Save, fractional CMO since 2023 $50M pipelineNew Chapter Ventures, first year, NCV's estimate Members up 20%Friends of Asheville Muni, first four weeks, fractional creative director 1,000+ locationsWomen's Golf Day, fractional CMO and COO, 2014 to 2020

What the seat produced

Four organizations where I held the marketing seat part time, with the number each one moved.

Unique Places to Save

Website and collateral go here
Unique Places
to Save

Now the largest nonprofit of its kind in the US.

Where it started
A small conservation nonprofit with deep expertise and no growth engine yet. The website was a simple Squarespace page, and there was almost no marketing and no outbound work to build partnerships or visibility.
What I built
The rebrand and a HubSpot website with CRM pipelines and automation. A content engine of three to four expert posts a month. Social from a near-zero base. And the biggest driver: a one-person, AI-powered partner pipeline that runs organized outreach to mitigation banks, deepening the partnerships it had and winning new ones.
What happened
Stewardship fund up 50%. Projects up 82%. Acres conserved up 63%. Restored river miles up 155%. Six top-three keywords became 164 top-ten keywords in two years, and the organization is now positioned as the largest US nonprofit holding mitigation conservation easements.
PositioningOutbound engineContent
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New Chapter Ventures

The finished mark and the site go here
New Chapter Ventures

A brand-new organization with a $50 million pipeline in its first year.

Where it started
August 2025: no finished logo, no website, no revenue, and two founders raising money on a story nobody could look up. A logo project with an outside designer had been drifting for months.
What I built
The identity, the website, social from zero, six videos on YouTube, a cohort hub that shows each church's work in progress, and a search and AI search plan built around "adaptive reuse for churches", sized to what a small team can handle. I also worked alongside the founders on the pitch decks.
What happened
Within its first year, NCV estimates its project pipeline at $50 million, the founders' and the team's work. It launched in 2026 with $0 spent on ads. An out-of-state church group found the organization through a Google search, compared it with the national groups doing this work, and chose it before any outreach had started. Initial results are so good that the full plan has been slowed down for the team to catch up.
IdentityWebsiteVideoSearch plan
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Friends of Asheville Muni

Old site beside the new one goes here
Friends of
Asheville Muni

One launch day. Memberships up 20% in four weeks.

Where it started
The all-volunteer nonprofit behind Asheville's 1927 Donald Ross municipal course, a few weeks before the PGA Tour came to town. The website had been pieced together by different volunteers over several years, social went out with no theme or story, and plenty of people didn't know the group existed or that it isn't funded by the City.
What I built
The messaging foundation, including the one line that explains who owns the course, who runs it, and what the Friends do. Brand direction through to a final mark. A new website on the existing domain, every page pointing at one $50 membership. The press release, the launch email, and the social posts, all built the day before and launched together on September 1, 2026. Now a monthly retainer running social and the site.
What happened
Paying memberships up 20% and unique visitors up 97% in the first month. Instagram and Facebook each up 10%. WNC Golf Insider picked up the story. The real test is January 2027, when every membership comes up for renewal.
MessagingBrand directionLaunch
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Women's Golf Day

Event photo goes here
Women's Golf Day

From zero to more than 100 countries.

Where it started
A founder with a network and capital, and nothing built.
What I built
The platform, the host toolkit, the marketing engine, and the partner and sponsor development.
What happened
Over 1,000 locations in 100+ countries. Nike and Callaway on the hashtag in 2019.
PlatformPartnershipsCampaigns
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What a fractional CMO is

A chief marketing officer you hire by the day instead of the year. You get the senior judgment, the plan, and one person accountable for the growth number, for one or two days a week instead of a full-time executive salary and the team under it.

The term is new. The job isn't. I've held it at Women's Golf Day, Hemp Flower Naturals, Unique Places to Save and New Chapter Ventures, usually alongside the business development seat, because in a business your size the two are the same job: find the customers, the partners and the money, then build the machine that keeps finding them.

My version of the seat

A number, not a deck

The first thing we agree on is the number I own: booked customers, qualified partner conversations, revenue from a channel. Every month you get one page: what came in, what it cost, what I'm cutting and what I'm doubling.

One senior operator with AI

The research, the lists, the drafts, the variations and the reporting are done with AI, which is why one person can run what used to take a department. The strategy, the offer, the relationships and the calls with you are me.

Marketing and business development together

Most fractional CMOs stop at the campaign. I keep going into the pipeline and the partnerships, because that's where the number moves for an owner-operated business.

An operating cadence

Weekly reviews, a CRM that's used, follow-up in minutes, and the discipline to stop what doesn't pay, in writing, with the reason.

What it costs

Growth Blueprint $2,500

Two weeks. Credited toward the retainer.

The teardown: positioning, funnel, pipeline, partners, where the money's leaking, with a ranked fix list and a 30-day and 90-day plan. If a fractional CMO isn't the right next move for you, the blueprint says so.

Fractional CMO $5,000 to $10,000/mo

One to two days a week. Three-month minimum.

I own the number. Marketing, pipeline, partnerships, offer and pricing, and the weekly cadence, run with you and your team. Ad spend and software are separate. Scoped on the free call.

If what you need is the full rebuild, brand, model and go-to-market with me as the operator for six months, that's The Bigger Version, from $60,000.

The first 90 days

  1. Blueprint.

    Weeks one and two. The number we're going to own, what a customer is worth, where they come from now, and what's leaking.

  2. Build.

    Weeks three to six. The first channel live, with the offer, the message, the follow-up and the tracking. The pipeline running. The CRM in use.

  3. Run and measure.

    Weeks seven to twelve. The weekly cadence. The first one-page report, then the second. A decision on every channel: cut, hold, or double.

  4. Decide.

    Day 90. You have a number with a trend, a machine that runs without me, and a choice: keep the seat filled, hand it to a hire, or stop. Any of the three is fine.

Who this is for

Established, owner-operated businesses and nonprofits, roughly $1M to $10M in revenue or the nonprofit equivalent, with a product that works and a growth problem. Owners who've paid for marketing before and couldn't say what it got them. Boards that want a plan with a number on it and nobody to run it.

Probably not a fit if you're pre-revenue, you want followers, or you want a channel run without a number on it.

Fractional CMO Asheville

I live and work in Asheville, and the current bench is here: Friends of Asheville Muni, the volunteer nonprofit behind the city's 1927 Donald Ross course, launched its rebrand on September 1, 2026 and grew paying memberships 20% in four weeks. Few people in Western North Carolina sell this seat as a service; the usual choice has been an agency retainer or a full-time hire. I work with businesses in Asheville, Hendersonville, Waynesville, Black Mountain, Weaverville, Brevard, and Boone, and remotely with businesses anywhere.

Questions people ask before they call

How much does a fractional CMO cost?

Mine is $5,000 to $10,000 a month for one to two days a week, with a three-month minimum, and a $2,500 Growth Blueprint first if you want to see the plan before you commit. Nationally the range runs from a few thousand to $20,000 a month; the difference is usually days per week and whether the person also runs the pipeline. Ad spend and software are separate.

What does a fractional CMO actually do?

Owns the growth number. In practice: sets the positioning and the offer, picks the fewest channels that get to the number, builds them with the follow-up and the tracking behind them, runs the weekly cadence with your team, and reports on one page a month. In my version it includes the outbound pipeline and the partnerships, because that's where the money is for most owner-operated businesses.

How much of your time do I get?

One to two days a week, spread across the week rather than one long day, because the pipeline and the follow-up need attention every day. You get my phone and my calendar. What you don't get is a 40-hour week, and you don't need one.

Fractional CMO or an agency?

An agency sells channels and bills for hours, so its incentive is to keep every channel running. A fractional CMO owns the number and is paid to cut what doesn't move it, including the agency. I've run a 500-client agency and I've sat on the client side. If you already have a good agency, I'll keep it and take the number.

Fractional CMO or a full-time hire?

Hire full time when the work needs forty hours a week and you can pay a senior salary plus the team under it. Until then, the fractional seat gets you the judgment without the overhead, and the first 90 days tell you whether a full-time hire is even the right next move. When it is, I'll help you make it.

Do you work with nonprofits?

Yes. Two of the current engagements are nonprofits. The seat is the same; the number is partners and funders instead of customers.

Start with the free call.

Sixty minutes. I'll ask a lot of questions, tell you what I'd do, and tell you what I think it's worth. Within 48 hours you get a written playbook you can run with or without me. No pitch, no obligation.

Book the free call Or send me a note first