Every healthy business has growth potential.

I cut through the noise to find the best opportunities, like the print shop that tripled its conversion rate and the dozen stores that became 60.

Book the free call The three moves
2% to 6.4%CanvasPrints.com conversion, under a year12 to over 60 storesApotheca, four states300+ clientsgolf courses and PGA pros on flat monthly plans, Elevate Golf40% of holiday revenuefrom 7 new product lines, CanvasPrints.com

Three moves, in order

  1. The offer and the price.

    Busy usually means the right thing too cheap, or the wrong thing to the right people. We fix that before we spend a dime finding more people.

    Business development

  2. The engine that drives customers and culture.

    A clear reason to choose you, one channel that brings in strangers, and follow-up that turns them into customers.

    Marketing

  3. The brand if it's not the right fit.

    Only when the business is going somewhere the current brand can't take it. Apotheca was a rename because the old name blocked the new category.

    Branding

What it looked like

CanvasPrints.com

The preview tool goes here
CanvasPrints.com

Conversion from 2% to 6.4% in under a year.

Where it started
A one-year-old print shop in Fletcher with two employees, one product, and a holiday spike.
What I built
The ordering flow (upload, preview on the actual canvas, checkout), seven new product lines, and a white-label channel with two global print companies.
What happened
3.2 times as many visitors turned into orders. The new product lines brought in 40% of total company revenue in their first holiday season.
Ordering flowProduct linesB2B channel
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Apotheca

Store photo goes here
Apotheca

12 head shops to over 60 stores in four states.

Where it started
A chain of a dozen tired head shops with good locations, loyal foot traffic, and no story. The old name blocked the category the owner wanted to move into, and nothing about the stores said health or wellness.
What I built
The name, the brand, and the retail concept, then everything that made it run: the store design, the staffing and training, more than 40 suppliers across tinctures, skin care, and flower, and every operating procedure, from a blank page through the first five locations.
What happened
Five locations in year one, all still open. The concept has since scaled to over 60 stores across North Carolina, Tennessee, Georgia, and South Carolina, on the same brand and the same operating model.
NamingRetail conceptOperations
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Elevate Golf

Client site screenshots go here
Elevate Golf

Two websites for a stake. Three years later, a 300-client company.

Where it started
A small golf marketing shop in Greenville with a few industry relationships, no websites, and nobody to run the technology. I built its first two sites for a 5% stake and was CTO within two months.
What I built
Every client website and the technology behind it, the Brown Golf Management account that brought 16 courses, then a three-agency merger I took the company through as partner and CTO. After it, every site, all customer support, and the campaign strategy for the whole client list.
What happened
The combined company passed 300 golf courses and PGA pros by September 2016, onboarding about 10 new clients a month, all on flat monthly plans with unlimited support: $99 a month for a pro, from $300 for a course. It's still how I price websites.
WebsitesFlat pricingMerger
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What's usually in the way

We're busy but we're not growing.

Find where the margin is. Busy usually means the right thing priced too low, or the wrong thing sold to the right people. We fix the offer and the price first, because more customers on a bad margin just means more work for the same money.

The channels that got us here have plateaued.

Referrals, repeat customers, and word of mouth carried you this far, and they'll keep coming. They're just not a growth plan. We build the channel that brings in strangers on purpose, and the systems behind it, so growth stops depending on who happens to mention you.

We've paid for marketing before and can't say what it got us.

Every move gets a number before we start. If I can't tell you how we'll know it worked, we don't do it. That rules out a lot of what you've been sold, and it means the next dollar you spend comes with a way to see what it brought back.

The first 90 days

It starts with discovery: a close look at where the business is leaking money and where the room to grow actually is. From that come the two or three moves worth making, built and running, each with a number attached. The numbers are the point. Most businesses track too many or the wrong ones, so we pick the handful worth watching and focus the work on moving them.

Probably not a fit if

You want the cheapest hands, or a refresh with no growth behind it.

The solutions this draws on: Business development, Marketing, Branding, SEO and AI search.

Start with the free call.

Sixty minutes. I'll tell you what I'd do and what I think it's worth. Within 48 hours you get a written playbook you can run with or without me.

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