Your business, scored out of 100 on the questions buyers ask.

The AI Visibility Playbook takes the ten highest-value questions your buyers ask, runs them against ChatGPT, Gemini, Perplexity, Google and Bing, and shows you exactly where you are and aren't the answer. Free, scored, and walked through on a 20-minute call.

Get the playbook Or send a note first
33 to 45 out of 100what three WNC businesses scored before they were clients 10 questions, 5 enginesthe whole test, answers logged verbatim 45% used AIto find a local business this year, up from 6%, BrightLocal 43% of searchesshow an AI answer on top, Similarweb, July 2026

The method

  1. Ten questions.

    Not your name. The questions a buyer asks before they know you exist: "best med spa in Asheville," "who installs home battery backup near me," "functional medicine doctor taking new patients." We pick the ten with the most revenue behind them.

  2. Five engines.

    Each question goes to ChatGPT, Gemini and Perplexity, plus Google, including the AI answer on top, and Bing. I log the verbatim answers, so you see exactly what a buyer sees.

  3. Every answer traced to its source.

    AI engines don't read your website to answer these. They read the roundups, the review sites, the directories and the profiles. Every answer gets traced back, so you know which source is making the decision for you.

  4. A score out of 100, and the fix list.

    How often you're the answer across the ten questions and five engines. Then the source-by-source list of what's wrong, a 30-day quick-wins list, and a 90-day plan. Yours to keep and run yourself.

What it found

The worked examples: three businesses scored before they were clients, and two organizations where the fixes have had time to show.

Three Western North Carolina businesses

Redacted answer log goes here

Scores of 33 to 45 out of 100 on the questions their buyers ask

The problem
Aesthetics, functional medicine, and solar. All three ranked fine for their own name.
What I found
Invisible on the highest-revenue questions. Unclaimed profiles with ratings years out of date. An open slot on the main industry list that nobody had claimed. A whole category being handed to two national aggregators.
What happens next
The free playbook shows you the same ten answers for your business. The pattern is the same every time, and it's fixable. This is what I can help you with.
AI searchReviewsProfiles

New Chapter Ventures

The search results page for the core question goes here

Found on Google, chosen over national groups

The problem
A church adaptive-reuse nonprofit launching with a small team. The search plan had to fill the pipeline slowly, not flood it.
What I built
An SEO and AI search plan around "adaptive reuse for churches" and related questions, built on research showing the other groups in the space mostly inactive online, plus the site and content it runs on.
What happened
Before the content plan had run, an out-of-state church group found the organization through a Google search, compared it with the national groups, and came to it. The initial results have been so good that the full plan has been slowed down so the team can catch up.
Search planAI searchContent
View the case study

Unique Places to Save

Search Console growth chart and an AI answer citing the site go here

6 top-three keywords to 164 top-ten in two years

The problem
A conservation nonprofit whose website ranked for six keywords in the top three, and whose donors and partners couldn't find it for the questions they actually ask.
What I built
The technical basics, the pages that answer buyer questions, a content engine of three to four expert posts a month, an internal-linking pass across 200+ blog posts and project pages, and an automated refresh system that keeps old content current.
What happened
164 keywords in the top ten, 254 search features, domain authority from 17 to 26, and the site now surfaces in Google AI Overviews, Gemini, and ChatGPT answers.
Technical SEOContentAI search
View the case study

What the score means

100 means you're named, cited or recommended on every question in every engine. Nobody is. The number to care about is the gap between your name search, where most established businesses do fine, and the questions that don't include your name, where most of them are invisible.

The three Western North Carolina businesses above scored 33 to 45. All three ranked fine for their own name and were absent from the questions that bring in new customers, because of unclaimed profiles with ratings years out of date, an open slot on the main industry list that nobody had claimed, and a category being handed to two national aggregators.

What gets fixed, and how long it takes

Five things, in order: a fast, crawlable site that the AI search bots are allowed to read; pages that answer buyer questions plainly enough to quote; a Google Business Profile and directory listings that are claimed, accurate and current; recent reviews on the sites the engines trust; and mentions in the roundups and lists for your category.

Citation cleanup and profile fixes move within weeks, and some AI answers change within the first month. Rankings for competitive terms take three to six months. If you want it done for you, the 90-Day Visibility Sprint is me doing it, from $2,000 a month.

How to get it

Book the 20-minute call. Before it, send the ten questions you think your buyers ask, or let me pick them. On the call we walk through the answer logs and the score, and you leave with the playbook. No pitch. If the fix is something you can do yourself, I'll say so.

Or send a note with your website and the questions you'd want answered, and I'll come to the call with the first few already run.

Get the playbook The SEO and AI search page

Questions people ask before they call

Is it really free?

Yes. It's the first step of the SEO and AI search work, and the fastest way for both of us to see whether there's a problem worth paying to fix. Some people who get it don't need me afterward, and the playbook says so.

Can anyone guarantee a spot in ChatGPT's answers?

No, and anyone who does is selling you something. The recommendations inside an answer aren't for sale. What can be done is making you the business that the sources the engines read keep pointing to, which is what the playbook maps, source by source.

Do reviews matter for AI search?

A lot. In Google's AI answers, your Business Profile and its reviews are a main input. ChatGPT leans on Bing's results and on review sites like Yelp and Facebook, per Whitespark's 2025 research across 153 local queries. Recent reviews on the sites your category uses are usually in the first 30 days of the plan.

How long until I show up in ChatGPT?

Profile and citation fixes show up within weeks, and some answers change inside the first month. Being named on the competitive questions takes three to six months of pages, reviews and placements. The playbook's 30-day list is the part that moves first.

Is it only for Asheville?

No. The method is the same anywhere; the sources change by category more than by city. The three worked examples are in Western North Carolina because that's where I live.