The record.
Ten businesses and nonprofits, in order, with the numbers. Year, what I did, what it produced. Every row opens the full story, including how it ended.
2026Friends of Asheville MuniFractional creative directorMessaging, brand direction, a new website, and one coordinated launch for a volunteer-run nonprofit.Paying memberships up 20% in the first four weeks. Unique visitors up 97%.2025 to nowNew Chapter VenturesFractional CMOBrand identity, website, social, video publishing, and the search plan for a church adaptive-reuse nonprofit, from pre-revenue to launch.Launched with no paid advertising. Every lead from referrals, speaking, or search.2023 to nowUnique Places to SaveFractional CMOA full rebrand and a B2B growth engine, run like a for-profit: the site, the content, the outbound, the CRM.Restored river miles up 155%. Projects up 82%. Stewardship fund up 50%. Now the largest US nonprofit holding mitigation conservation easements.2021 to 2022ReSource NetworkBusiness development, then Head of Marketing and Business DevelopmentBusiness development for a local barter network: the Asheville pilot, then Chattanooga on my own, then Austin.3 cities, 200+ member businesses, $500K+ traded in 16 months.2020 to 2021CanvasPrints.comHead of Product and Business DevelopmentRedesigned the ordering flow, added seven product lines, and built a white-label B2B channel.Site-wide conversion from 2% to 6.4%.2018 to 2019ApothecaFounder-level builderThe name, the brand, the retail concept, the staffing, the suppliers, and every operating procedure, from a blank page through the first five locations.Five locations in year one, all still open. Roughly 60 stores across four states today.2017 to 2019Hemp Flower NaturalsCofounder; fractional CMO and COOCofounder. The pitch deck that raised the seed, then the brand, the product, the supply chain, the sales team, and the website.$1.5M+ revenue and 100+ wholesale accounts in 18 months. Seed repaid in year one.2014 to 2020Women's Golf DayFirst hire; fractional CMO and COOFirst hire. Built and rebuilt the website and event platform, and ran email, social, and PR.Under 100 locations in 2 countries became 1,000+ in 100+. The 2019 hashtag went viral.2013 to 2016Elevate GolfPartner and CTOBuilt Elevate Golf's websites and ran its technology, then took it through a three-agency merger as partner and CTO.300+ clients on flat monthly plans with unlimited support.2010 to 2020Any Color You LikeFounder and ownerMy own agency: websites and marketing for 500+ clients, a three-agency merger and spin-out, and from 2016 an in-house incubator.Revenue up 500% from 2014 to 2019. 400 to 500 websites built.
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