The starting point

Founder Elisa had a strong golf network and the capital to launch, but no website, no technology, and no marketing function. When I joined in 2014, the event existed as a concept. The first global event ran in 2015 across fewer than 100 locations in two countries.

What I built

I built the first site and then led significant rebuilds and expansions across six years. Running on a heavily customized WordPress platform, it handled location registration, a host toolkit, a live map of participating locations, and email. I worked within an existing brand identity I did not own or control, focusing on the digital build rather than the visual design.

On the marketing side I ran email and social media and oversaw the PR campaigns, personally designing and producing the planning, setup, and posts that powered the event’s annual push across every channel.

The 2019 campaign

I planned, built, and ran the 2019 #WomensGolfDay push, and on event day major brands including Nike and Callaway adopted the hashtag to offer customer discounts, with celebrities joining in. The event became a fixture on the global golf calendar, held every year on the first Tuesday in June.

Outcome

I handed off amicably in 2020, staying on as a consultant for the following twelve months to support the transition, then moved on to focus on my own ventures as Apotheca began to take off. The live event still runs today at womensgolfday.com.