The starting point

Unique Places to Save had deep conservation expertise but no growth engine. The brand was outdated, the website was a static Squarespace page, and there was almost no marketing or outbound function to build partnerships or visibility.

What I built

I rebuilt the organization’s marketing and growth infrastructure end to end and operated it like a for-profit. I migrated from a static Squarespace site to a HubSpot-powered website with CRM pipelines and marketing automation, then stood up the biggest driver: organized, proactive cold outreach to mitigation banks to deepen existing partnerships and win new ones.

Alongside that, an always-on content engine produces three to four expert blog posts per month distributed across channels, and I launched and grew LinkedIn, Facebook, and Bluesky from a near-zero base.

Signature deliverables

A public, auto-updating watershed map that makes the case for permanent private protection, built in response to the Clean Water Act rollback and already used to support a grant proposal. The Wetland Keepers donor membership program, built end to end from the web page and fundraising platform to the HubSpot back end and launch campaign. This Week in Conservation, a weekly LinkedIn newsletter reaching director and VP level professionals. And an appraiser toolkit in development with the Appraisal Institute.

The outcome

A quiet, under-marketed nonprofit became a proactive, market-leading B2B conservation brand, now positioned as the largest US nonprofit holding mitigation conservation easements, with measurable growth across funding, projects, conservation impact, and audience.